If you don’t know how to use SEO keywords, you’re losing revenue. Research shows that 95% of searchers only look at the first page of search results. And 50% of the clicks on that page go to the first three results.
This means that misusing keywords will seriously hurt your business. This is because you’ll miss out on tremendous opportunities of getting organic traffic when people click through your site from a list of search results.
Read MoreKeyword research isn’t about finding high-volume search terms, link building, and ranking for those search terms. It’s the backbone of a good SEO campaign.
This essential SEO activity can help rank your pages for more search terms and ultimately get you more traffic if you do it right.
Keywords are like a compass for SEO campaigns because they tell you where to go and whether you’re making progress.
Read MoreSEO is an acronym for search engine optimization, which is how websites’ content relevance, technical configuration, and link popularity are optimized. The goal is to make a site more relevant, popular, and findable when users perform searches. Basically SEO is all about improving your google ranking. Which helps your small business increase leads. SEO is just one of the tools in digital marketing. Think of SEO as another member of your sales team.
Read MoreArtificial Intelligence is a hot buzzword thrown around by many people nowadays, but it seems so far from day-to-day small business applications. During my time in corporate America, I would get excited about the possibility of using AI only to be let down at the application of products at our disposal. Most of these products come from the Microsoft application suite. Now that I've been freed up to explore products outside of that ecosystem, it's opened my eyes to how small businesses might be the best place to implement these cutting-edge technologies.
Read MoreAs the new year draws to a close, it is time for us all to reflect. These past 12 months have been challenging in more ways than one can count! There are plenty of aspects that need our attention now, so we're prepared for 2022--and not only will this help us prepare but also offer some peace of mind knowing what needs doing before any other issues arise or problems crop up out of nowhere (I know how much you love those surprises)! So read on below if your digital marketing plan included these four key points:
Read MoreI looked upon him with awe and did not consider myself worthy of the same veteran status as him. He wouldn’t have any of it. He told me that soldiers do not choose the battles they fight; we only choose to put our lives on the line if called. For that, he said that he and I were the same. He made me feel like family that weekend. I’ll never forget the time we shared in South Dakota.
Read MoreIt may seem silly but I fell in love with marketing through one of my favorite TV Shows, Mad Men. What drew me in was the focus on human nature and the beautifully damaged characters. At the time I was watching the show I was firmly planted in the Tech world, holding a position as a project manager for a large entertainment company. I never thought that spark of curiosity would one day become my means of earning a living. I had a good job working for a good company which was more than I could say for most people with similar backgrounds to my own.
Read MoreThe digital marketing landscape is constantly evolving, and most small businesses are struggling to keep up with the pace of change. Social media has come a long way in recent years, but many companies still find it difficult to invest the time and resources necessary for success.
Read MoreKeyword research is the first step in the SEO copywriting process and an essential part of your marketing strategy. Before you create your website’s content, find out what search terms people are using to describe their needs or interests on Google Search Engine Results Page (SERP).
Read MoreSocial media is one of the most important things for small businesses to consider in this day and age. It's a great way to promote your business, interact with current customers, and find new customers.
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