As a business owner, you are always looking for ways to improve your bottom line and protect your company from external factors beyond your control. In today's climate, one of the best ways to do this is to focus on digital marketing. By utilizing social media management, SEO, pay-per-click advertising, and content marketing, you can insulate your business from the effects of a recession. Social media platforms like Facebook and Instagram provide an inexpensive way to reach potential customers, while content marketing can help to drive organic traffic to your website. And by investing in SEO and pay-per-click campaigns, you can ensure that your business remains visible even during tough economic times. By taking a proactive approach to digital marketing, you can help recession-proof your business and protect your bottom line.
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Blogs are a great way to market your business. By providing valuable content, you can attract new customers and build brand awareness. However, there are a few things you should keep in mind when starting a blog for your business.
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If you're like most small business owners, you understand the importance of having a strong online presence. In today's digital age, social media is one of the best ways to connect with your customers and build brand awareness. But with so many different platforms to choose from, it can be tough to know where to start. To help you out, we've compiled a list of the six best social media platforms for small business owners.
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You may have heard of SEO, but what is it exactly? And how can it help your business? SEO, or search engine optimization, is the process of improving the visibility and ranking of a website or web page on a search engine results page (SERP). In other words, it's how you can get your website to show up higher in Google search results. This is important because studies have shown that the higher up a result is on a SERP, the more likely people are to click on it. And if people are clicking on your website, that means they're interested in what you have to offer.
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Search Engine Optimization, or SEO, improves the visibility of a website on search engine results pages. It is an essential part of any digital marketing strategy, and it can be used to improve the visibility of both small businesses and large corporations. The primary goal of SEO is to increase the quantity and quality of traffic to a site from search engines, but it can also be used to improve brand awareness and reputation. There are many different techniques that can be used to improve SEO, including keyword research, link building, and content optimization.
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It used to be that most marketers agreed you should host your own videos and rarely—if ever--embed from YouTube.
It is incredible how much has changed in such a small amount of time!
There is a simple way to increase user engagement on your website. Increase the quality of video content, and you will see positive results in terms of visitor count as well as increasing their conversion rate! Why not combine YouTube’s immense popularity with one easy-to-use platform? You can also benefit from having great videos by leveraging social media sites like Facebook where users engage heavily through the comments section below each clip—and no need for pesky likes when we already know what makes them tick.
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It's hard for some small business owners to grasp the benefit of hiring a digital marketing company. They don't know that a good marketer pays for themselves. We generate ten times the revenue that we cost our clients. Here are some of the SEO, PPC, and Social Media Management services we offer at our agency.
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Nowadays, many of us are active either on Facebook or on Instagram. While we are scrolling through our timeline, we come across many posts about food, clothing, home décor, gadgets, and other goods and services. The past five years have changed radically how we find the newest device or can't live without service. Depending on your demographic, it might have changed even earlier than that.
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SEO is an acronym for search engine optimization, which is how websites’ content relevance, technical configuration, and link popularity are optimized. The goal is to make a site more relevant, popular, and findable when users perform searches. Basically SEO is all about improving your google ranking. Which helps your small business increase leads. SEO is just one of the tools in digital marketing. Think of SEO as another member of your sales team.
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As the new year draws to a close, it is time for us all to reflect. These past 12 months have been challenging in more ways than one can count! There are plenty of aspects that need our attention now, so we're prepared for 2022--and not only will this help us prepare but also offer some peace of mind knowing what needs doing before any other issues arise or problems crop up out of nowhere (I know how much you love those surprises)! So read on below if your digital marketing plan included these four key points:
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It may seem silly but I fell in love with marketing through one of my favorite TV Shows, Mad Men. What drew me in was the focus on human nature and the beautifully damaged characters. At the time I was watching the show I was firmly planted in the Tech world, holding a position as a project manager for a large entertainment company. I never thought that spark of curiosity would one day become my means of earning a living. I had a good job working for a good company which was more than I could say for most people with similar backgrounds to my own.
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